(excerpts from a press release, courtesy of BH&HPA)
Staff at The Elms retirement park in Torksey lost their trousers to a good cause recently when they turned their disused denims into beguiling brooches. And with the support of park residents, they raised over £200.00 to help transform the lives of children with genetic disorders.
The Elms was taking part in the national “Jeans for Genes” day organised by Genetic Disorder UK which sees firms across the country organise events with a jeans theme. The park has been a long-time supporter of the charity, but managing director Tracey Coulson said that staff wanted to do something really memorable this year:
“We played with different ideas, and then thought how amazing it would be if we could make some wearable fashion statements with our old jeans!” said Tracey.
“Everyone brought in a pair of their discarded denims plus needles and thread, and then we flourished the scissors and got snipping and sewing. There were some fantastic and really imaginative brooches produced, and at times the demand was outstripping production!” said Tracey.
The brooches were each swapped for a £3.50 donation to the charity which provides vital care and support to the estimated one in 25 children born each year with a genetic disorder.
Many of the residents of The Elms’ 300 park homes, all of whom are aged 50 or over, joined in with the “Jeans for Genes” initiative.
The 60-acre park, said Tracey, has a real community atmosphere which really comes to the fore whenever its regular charity or social events take place.